In 2021, Feed the Future Sugu Yiriwa, together with the regional technical services and market actors set up two Multi-Stakeholder Platforms – one in Mopti and one in Tombouctou, with approximately 67 members (including 38 women) each. In addition, in 2023, Feed the Future Sugu Yiriwa supported the creation of a local branch, called the Local Unions of Market Actors (ULAM), which function under the umbrella of the Multi-Stakeholder Platforms, with approximately 33 members (including 11 women) each. The learning brief explores how these platforms are increasingly more at the forefront of all marketing trade events to foster sustainable market linkages between different value chain actors, negotiate contracts, and access financial services to create inclusive and profitable market opportunities for small-scale farmers and businesses.