icon icon icon icon icon icon icon

Social Norms Design Checklist

We created this checklist to support both program design and ongoing implementation of social norms-shifting interventions. Often programmers plan to challenge and shift harmful social norms but are not certain of where to begin and how to adapt their activities to include norms-shifting components, effectively moving beyond individual behavior change. Programs that do not understand how to shift harmful norms may inadvertently reinforce them, or simply be ineffective at challenging and shifting them. This checklist provides examples of questions to ask while designing activities, examples of how to fill in any gaps identified, and what norms-shifting interventions look like in action. The checklist should be used after the program identifies the harmful social norms that act as barriers to positive behaviors and outcomes and thus the context in which norms operate. Available in English, French, Spanish, and Arabic.

Download (English) Download (Spanish) Download (French) Download (Arabic)

Related Reports

What do we mean by comprehensive VSLAs addressing gender equality?

CARE’s goal is for all savings group activities to take place alongside intentional efforts to address the barriers women face to improving their economic situation. This brief gives an overview of what we mean by VSLAs which go beyond ‘traditional’ implementation to address root causes of gender inequality. Read More

Read More

CARE’s Localization ScORE Framework

CARE seeks to contribute to the sustainable transition of leadership and ownership of development and humanitarian assistance to a range of public, private, and civil society partners. Our localization efforts support diverse local actors in over 100 countries to define priorities, design solutions, drive implementation, and sustain efforts tailored to their unique development and/or humanitarian context. Read More

Read More

Power Within Competency Framework for Adolescents and Youth

Power Within (PW) is a competency framework which supports young people’s (ages 10-24) development by building life skills that help them deal with the challenges and demands of their daily lives. This document begins with background on the model, including its origins in 2008, evidence of its impact, and influences guiding this update and refresh of the model. Read More

Read More