CARE has not only impacted communities globally but has also set the standard for excellence in marketing, communications, and partnership-building. As we reflect on the year, CARE has garnered recognition from prestigious awards that celebrate the ingenuity, dedication, and partnerships that promote and fuel our work.
Highlights of our award-winning year include:
Championing Brands That Matter
This year, CARE was named to Fast Company’s Brands That Matter list, placing us in the company of brands including The Female Quotient, Nike, and Sephora. The list highlights companies that demonstrate purpose, are meaningful participants in their communities, and leverage culture to forge a deeper relationship with fans and customers.
This recognition honors our commitment to embedding social impact at the heart of our brand, ensuring that every program, campaign, and partnership reflects our mission.
Fast Company also recognized CARE’s corporate partner Mastercard on the list, in part for their support of Strive Women – a CARE-led program designed to strengthen the financial health and resilience of women-led small businesses in Pakistan, Peru, and Vietnam.
Pioneering campaigns with creative excellence and collaboration
In 2024, CARE partnered with P&G and celebrity photographer Nigel Barker to capture portraits, interviews, and videos of women in Sierra Leone working alongside CARE and demonstrating the strength and leadership of women around the world. Our campaign, She Leads The World, broke new ground and secured wins for Best Influencer Collaboration and Best Non-Profit Campaign at the 2024 Anthem Awards.
