icon icon icon icon icon icon icon

Social Norms Design Checklist

We created this checklist to support both program design and ongoing implementation of social norms-shifting interventions. Often programmers plan to challenge and shift harmful social norms but are not certain of where to begin and how to adapt their activities to include norms-shifting components, effectively moving beyond individual behavior change. Programs that do not understand how to shift harmful norms may inadvertently reinforce them, or simply be ineffective at challenging and shifting them. This checklist provides examples of questions to ask while designing activities, examples of how to fill in any gaps identified, and what norms-shifting interventions look like in action. The checklist should be used after the program identifies the harmful social norms that act as barriers to positive behaviors and outcomes and thus the context in which norms operate. Available in English, French, Spanish, and Arabic.

Download (English) Download (Spanish) Download (French) Download (Arabic)

Related Reports

Guides for using clay pot coolers evaporating cooling for fruit and vegetables storage

Feed the Future Sugu Yiriwa, funded by USAID, commissioned a baseline study of market gardening groups in Djenné and Bandiagara, which revealed their need for training in innovative technologies for appropriate cooling, storage, and preservation of fruit and vegetables in the project areas. Read More

Read More

Image box on Gender-Based Violence (GBV)

Designed based on the gender survey commissioned by Sugu Yiriwa in 2022 and information gathered directly from direct beneficiaries, this image box aims to motivate and help development professionals to integrate a gender perspective into the development of agroforestry value chains by proposing practical approaches for each key theme. It is a dynamic, visual teaching tool for high-impact awareness-raising. Read More

Read More

WASH Infrastructure: Assessing Safety and Accessibility for all

This tool was used in Kenya in 2022 to assess the accessibility of WASH infrastructure. Read More

Read More