Gender Equality through Social Norms

This brief shares learning on how social norms approaches are improving the lives of women and girls. It talks about the specific norms they face, effective approaches for shifting these, and how social norms change can have positive impacts across many sectors and all aspects of women and girls’ lives.

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About this brief

CARE’s Go Deeper initiative looks at what it takes to center gender equality in all our work. This led a learning exercise to explore the ways in which programs integrated social norms approaches, distill key impact and surface cross-cutting learning on how projects successfully employed these approaches to achieve gender transformative impact. 17 projects were reviewed from across four countries with strong social norms program portfolios which volunteered to participate.

Further country-specific insights can be found in dedicated briefs for Bangladesh, Ethiopia, Malawi, and Uganda.

The learning exercise focused particularly on two key groups: small-scale producers and underbanked and unbanked women and girls.

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