Ideas
Young Yemenis Create Innovative Solutions to Tackle COVID-19 in Their Communities
From the loss of income to disrupted education, COVID-19 has drastically changed the lives of young people around the world. In the southern Yemeni city of Aden, youth are finding innovative ways to help their communities cope with this new reality.
Read MoreFaith Leadership and Vaccine Hesitancy Reduction
In July, CARE USA ran a series of Facebook ads featuring faith leaders. After the success of this campaign, CARE conducted two more experiments: a re-run of the ads in the same states with a more specific targeted audience, and an expansion of the campaign in 12 additional states.
Read MoreCOVID-19 and Social Media: Using Facebook to drive social and behavioral change in 19 countries
Through a groundbreaking partnership with Facebook, CARE Country Offices have begun to understand what kinds of messaging works best to increase COVID prevention behaviors and vaccine acceptance.
Read MoreHelp CARE respond to emergencies.
CARE is there delivering lifesaving aid and defending the lives of families in crisis.
Social and Behavioral Change Communications Campaigns to Reduce Vaccine Hesitancy
CARE’s second Facebook ad series was designed to promote COVID-19 vaccine acceptance featuring faith leaders, healthcare professionals, and celebrities tested against general messages about the vaccine’s safety and effectiveness.
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