New York, December 3, 2024 – Just in time for Giving Tuesday, the Light the World Giving Machines returned to New York City, kicking off the holiday season with a vibrant community celebration, evening reception, and official unveiling in Times Square.
First introduced in 2017, these unique vending machines, created by the Church of Jesus Christ of Latter-day Saints, provide a simple yet impactful way for people to support meaningful initiatives locally and globally during the most giving time of the year. With the swipe of a credit card and the push of a button, passersby can give back with the “purchase” from a selection of dozens of charitable items. When donors make their purchase, the Giving Machine dispenses a postcard featuring an image and description of their gift. 100% of all donations go directly to each participating charitable organization, as the Church of Jesus Christ of Latter-day Saints covers all expenses associated with the initiative, including credit card transaction fees.