Originally known as SpikedSeltzer, BON V!V was the first-to-market hard seltzer brand, creating that very category in 2012. Ultimately, BON V!V is a premium hard seltzer that tastes great with 0 grams of sugar and only 90 calories, while also naturally gluten-free. For this writer personally, this combination is the perfect balance of natural flavors and refreshment and a sessionable 4.5 percent ABV.
Earlier this week, it was announced by BON V!V that actor, producer and philanthropist Priyanka Chopra Jonas would be the brand’s new Creative Advisor. Commented Lana Kouznetsov, VP of Beyond Beer at Anheuser-Busch: “We’re thrilled to have Priyanka on board as our first-ever Creative Advisor for the brand.” Continued Kouznetsov: “Our focus is always on creating the absolute best products we possibly can for our drinkers, which is why in the last year we’ve been busy refining our flavors, our packaging, and our creative campaigns to deliver what we know our consumers will love. Our brand fans have sophisticated taste and want to enjoy every moment, and we can’t wait for them to see how Priyanka infuses her touch on BON V!V this year.”