Kadiatu, "the world’s best-dressed nurse," was one of the extraordinary women featured for CARE's She Leads the World campaign. Photo: Nigel Barker/CARE
Kadiatu, "the world’s best-dressed nurse," was one of the extraordinary women featured for CARE's She Leads the World campaign. Photo: Nigel Barker/CARE
Atlanta – The International Academy of Digital Arts & Sciences announced today that CARE’s 2024 International Women’s Day “She Leads the World” campaign has won two prestigious Anthem Awards: Best Influencer Collaboration and Best Non-Profit Campaign for Humanitarian Action & Services.
In partnership with Nigel Barker –– internationally-renowned photographer, creative director, seventeen-season judge on America’s Next Top Model, and CARE Global Advisory Council member — CARE launched “She Leads the World” in March.
The campaign centered on Barker’s stunning series of portraits, interviews, and videos gathered while traveling with production team Day of the Week, and CARE to Sierra Leone, one of the 121 countries in which the organization works. CARE and Barker partnered to celebrate the strength and leadership of women around the world through portrait photography.
The Anthem Awards, established by the International Academy of Digital Arts & Sciences, honor organizations, brands, and individuals making lasting social impact.
“I have always been in awe of the work CARE does worldwide and having the chance to travel to Sierra Leone with my team was life changing. The programs CARE runs and the effect they are having paves the way for real change in not just women’s lives, but for their communities and the country at large,” said CARE Global Advisory Council Member, Nigel Barker.
“I firmly believe that in the pathway to gender equality, men and boys also have an indispensable role to play, and I hope my participation can signal that partnership. But most importantly, these women’s struggles, sacrifices and successes give all of us courage to stand for equality and social justice.”
By centering women’s voices, the initiative showcased the resilience and strength of women across the globe, inspiring others to act.
The Anthem Awards have grown into the largest international recognition of social impact work, providing a platform for amplifying stories that create real change.
“Our approach to this campaign was to spotlight women around the world who are leaders in their communities,” CARE Chief Marketing Officer Monica Rowe said. “CARE is proud to partner with advocates like world-renowned photographer Nigel Barker to raise awareness and inspire even more people to join in our efforts to eradicate global poverty.”
CARE is dedicated to saving lives, defeating poverty, and achieving social justice by empowering women and girls, who have the power to uplift entire communities. The organization believes that gender equality is about ensuring women and girls in all their diversity are leading change as equals to create a fairer and better world for all.
