Since 2015, Mars Wrigley Confectionary has supported and partnered with CARE to empower female cocoa farmers in West Africa, where 70 percent of the world’s cocoa is sourced. Through the CARE partnership, DOVE® Chocolate — a Mars Wrigley Confectionery brand — builds financial skills, offers guidance and promotes resources, including CARE’s homegrown system of microfinance called Village Savings and Loan Associations (VSLAs), to empower female farmers and improve their voice in financial decisions. Mars also engages its consumers to join its mission to empower female cocoa farmers by donating to CARE the sales of specially marked products from its DOVE® Chocolate, The Cocoa Exchange, and Ethel M. brands.
Visit the Mars website to learn more about their sustainability goals and efforts and how Mars and DOVE® Chocolate currently partner with CARE.