Engaging with CARE through cause marketing campaigns, allows your company not only to amplify its impact but also strengthens its brand integrity and fosters deep connections with consumers, leading to long-term loyalty and sustainable partnership growth.
Interested in partnering? Reach out to corporateinterest@care.org.
In 2020, Tiffany & Co. pledged 100% of its profits from sales from the Infinite Strength collection to CARE to address financial resilience for vulnerable communities affected by COVID-19, particularly women and people of color. Through this Infinite Strength campaign, Tiffany & Co. donated USD $3.8 million, nearly doubling its commitment of USD $2 million, and positively impacting more than 30,000 people.
P&G, maker of brands like Always, Olay, Pantene and Secret, is one of CARE’s longest-standing partners. Together, CARE and P&G work towards creating a more gender equal world which fosters educational and economic opportunities for women and girls as well as improves access to clean drinking water and proper hygiene.
Most recently, P&G has been the presenting sponsor for CARE’s International Women’s Day and International Day of the Girl campaigns.
Steve Madden partners with CARE through programmatic support in Cambodia, as well as online cause marketing campaigns in celebration of Giving Tuesday and International Women’s Day. Customers can donate at checkout and have their donation matched.
Olivela, a top retailer of luxury fashion and beauty brands, is a longtime CARE partner. A company rooted in giving back, Olivela donates up to 20% of purchase proceeds to CARE to support girls’ education in Jordan. To date, the partnership has provided over 152,597 days of school for girls in Jordan.
& Other Stories partnered with CARE in December 2022. They helped us celebrate women and girls around the world by making a donation and encouraging shoppers to round up at the register in solidarity.
In November-December 2022, Joie donated a portion of online proceeds to raise funds for the Global Hunger Crisis and awareness for women all over the world. In addition, 100% of the proceeds of every Joie + CARE t-shirt sold were donated to CARE.
In December 2022, Shutterstock offered customers 25% off orders and donated a portion of proceeds of sales from this promotion to CARE.
