Steve Joyce was appointed Chief Executive Officer in September 2017. A member of the Board of Directors of Dine Brands Global since February 2012, Mr. Joyce is an accomplished and award-winning leader in the hospitality industry with almost four decades of multi-brand and franchisee experience.
Dine Brands Global is one of the world’s largest full-service dining companies and franchisor of Applebee’s Grill + Bar and IHOP — two of America’s most iconic and enduring brands. With approximately 3,700 locations in 18 countries, Dine Brands Global is an almost 100% franchised organization.
Prior to joining Dine Brands Global, Mr. Joyce served as President and Chief Executive Officer of Choice Hotels International. Under his leadership, the company revitalized and reinvigorated its hotel brands and drove significant growth in a challenging market place, ultimately franchising over 6,700 hotels in more than 45 countries and territories.
Prior to Choice Hotels International, Mr. Joyce spent over 25 years with Marriott International, Inc., the world’s largest hotel company, holding several positions including Executive Vice President of Global Development, Owner and Franchise Services.
An active member of the hospitality industry and business community, Mr. Joyce serves on a variety of boards and community organizations. He is a long-standing member of the International Franchise Association and has held many leadership roles within the organization, including Chairman. Mr. Joyce also currently serves as a member of the Board of Directors for Hospitality Investors Trust, Inc., the National Retail Federation, and CARE Foundation. He is also currently the Vice Chairman of the Board of Trustees of the ServiceSource Foundation and a Fellow of the Culinary Institute of America.
In addition, Mr. Joyce was formerly Chairman of the U.S. Travel Association, and has also served as a member of the Board of Directors for the Wolf Trap Foundation for the Performing Arts, the Autism Learning Center, and The Real Estate Roundtable.
Mr. Joyce holds a Bachelor of Commerce degree from the University of Virginia and has completed graduate work at Cornell University, the Wharton School of Business and the Aspen Institute. Steve joined CARE’s Board in 2019.