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Ethiopia: Building Businesses and Breaking the Cycle of Early Marriage

An Ethiopian woman, chopping onions to prepare a meal in her food shop.

Yordanos is more than just a businesswoman; she's a catalyst for change in her community. All photos: Sarah Easter/CARE

Yordanos is more than just a businesswoman; she's a catalyst for change in her community. All photos: Sarah Easter/CARE

With three steaming pots beside her, Yordanos, a 23-year-old woman in Ethiopia, chops onions while her mother prepares injera in the background. With CARE’s help, she’s transformed a roadside waste dump into a thriving food shop.

“Six months ago, this place was a dump. Now it has life. I made it homey,” says Yordanos, who runs her shop from 6 a.m. to 9 p.m. daily, except when she’s attending pharmacy school.

Forced to relocate after her home was sold to an investor, she rebuilt her business from scratch.

“I started from nothing but made a living for myself,” she says proudly.

In Ethiopia, young women like Yordanos and Seniya are breaking barriers—building successful businesses, rejecting early marriage, and leading their families toward better futures with the support of CARE.

An Ethiopian woman, gazing at the camera woman, prepares a traditional meal in her food shop.
Yordanor strives to cultivate a welcoming space for her customers with delicious food and friendly service.

Yordanos’s food shop with electricity and Wi-Fi

Yordanos is a member of a savings group established by CARE and supported by Beiersdorf, a German multinational. Through the group, she accesses loans and saves money to expand her business. Recently, she installed electricity and Wi-Fi in her shop for a better dining experience.

Despite challenges like water shortages, she finds solutions—negotiating with a nearby building for water access. “I don’t like that my customers have to sit on the road. But I’ll change that once I’ve earned enough,” she explains, as she dreams of turning her shop into a real restaurant and funding her own pharmacy.

Seniya’s small poultry farm is a lifeline for her family, providing both income and food.
With loans from the savings group, Seniya invested in rearing goats to supplement her family's income.

Seniya’s egg business and goats

Like Yordanos, 22-year-old Seniya is also a member of a savings group supported by CARE. She took loan from the group and now raises chickens and goats to support her family.

“I have 14 chickens, but only seven lay eggs because I can’t afford enough feed,” Seniya says as she collects eggs, placing them gently into a silver tray.

She sells each egg for 10 Ethiopian Birr (around 17 cents), and some of her income goes to the savings group. As a money box key holder in the group, Seniya helps oversee savings and loans for 30 young women.

She is the primary provider for her family. Her mother Nujuma struggles to make ends meet, selling papayas on the street.

“With Seniya’s business, we are surviving. She is our strength,” she says.

A savings group meeting with women focused on their notebooks and accounts. A wooden savings box with a CARE sticker is prominently displayed.
Seniya, a leading advocate in her savings group, generates awareness about early marriage.

Beyond businesses: No to early marriage

Beyond building businesses, women from the savings groups are breaking the cycle of early marriage. During a group discussion, half of them raised their hands when asked if they were married before 18, while the other half—like Seniya—had refused early marriage proposals.

Despite the difficulties, Seniya is determined to create awareness in her community about the dangers of early marriage. “I want to teach others not to marry early, but to accomplish something first.

“I said no at 16 because I saw my friends and mother struggle after marrying young,” Seniya shares. Her mother married at 15 and had Seniya at 16.

“I didn’t want to grow up with my child. I want to be a parent, not just a mother,” Seniya says.

CARE’s training on early marriage gave these young women the tools to take control of their futures.

“I hate being dependent,” says Seniya.
Yordanos aspires to expand her shop into a full-fledged restaurant.

Breaking barriers, building futures

Both Yordanos and Seniya have become the pillars of their families. Yordanos took on the role of sole breadwinner after her parents’ divorce. “My food shop gives me mental freedom,” she explains. “I support my family, and we’re doing well.”

Seniya, likewise, fills the financial gap for her large family, helping to care for her younger siblings. “I hate being dependent. One day, I want to tell stories like mine to create awareness,” says Seniya.

Both young women are paving the way for a better future, for themselves and their families. Yordanos dreams of owning a pharmacy, while Seniya plans to expand her livestock business. Through the support of CARE’s programs, these women are building businesses, rejecting early marriage, and leading their families and communities by example.

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