Overview
Strive Women is a four-year program led by CARE and supported by the Mastercard Center for Inclusive Growth. It strengthens the financial health of women-led small businesses in Pakistan, Peru, and Vietnam. These businesses are vital to their economies, communities, and households, yet often face significant barriers.
In partnership with local organizations, Strive Women designs and delivers financial tools, training, and support tailored to women’s needs. Our work includes:
- Co-designing financial products for women-led small businesses
- Strengthening peer networks and providing mentoring opportunities
- Building women’s digital and business skills
- Promoting sustainable business practices
- Piloting solutions to childcare challenges
By 2027, Strive Women will directly support over 300,000 entrepreneurs and will reach over 6 million people through outreach campaigns.