Lee Taliaferro (Tolli) Love
Vice President, Individual Fundraising & Marketing
Tolli Love joined CARE USA as Vice President of Individual Fundraising & Marketing (IF&M) in June 2012. As a member of the Executive Management Team, Tolli will provide leadership for the organization with a primary focus on growing revenue and increasing the public's awareness of and engagement with CARE. Specific responsibilities include managing CARE's global brand, growing CARE's individual fundraising through new and existing channels and creating broader public awareness and engagement with CARE's mission. Tolli brings both corporate and nonprofit experiences to the organization. She began her career in fundraising working in the nonprofit arena for Operation Smile International based in Norfolk, Virginia. In her most recent role prior to joining CARE, Tolli was Vice President / General Manager for Intimate Apparel at Hanesbrands, Inc., a $4.3 billion, global consumer goods company headquartered in Winston Salem, North Carolina. During her fourteen year tenure at Hanesbrands, she leveraged consumer insights to drive marketing strategy across a variety of marketing disciplines, communication platforms and media channels. Her accomplishments include enhancing brand image, driving innovation and strategic growth plans and leading large, complex teams to deliver results on shared objectives. Tolli holds a B.A. from the University of Virginia majoring in mathematics, and an M.B.A. from the Kenan-Flagler Business School at the University of North Carolina.