The Original CARE Package is Born
At the end of World War II, with much of the world in ruins, Arthur Ringland and Dr. Lincoln Clark approach 22 American charities to propose a non-profit corporation to funnel food packages from Americans to loved ones in Europe. The charities agree and on November 27, they incorporate the Cooperative for American Remittances to Europe (CARE). After negotiation with multiple government agencies, CARE takes possession of 2.8 million “10-in-1” military food rations. These rations become the world’s first CARE Packages® and an American symbol is born.
“The name was created one evening in the fall of 1945 in the family room of Lincoln Clark’s home in College Park, MD. Alice Clark looked up from her ironing to ask why her husband was pacing the floor. Because, he replied, he was trying to think of an organizational name whose initials would make up a word expressing the idea of food relief. ‘… your three key words are Cooperative, American, and Europe,’ Alice told him. ‘But the letters C-A-E don’t spell anything. How about distribution? How are you going to get the packages to the people who need them?’ she asked. Lincoln explained the plan we had developed … ‘Now we’re talking,’ Alice said. ‘You could use the word remittances and name the organization the “Cooperative for American Remittances to Europe.” The initials would give you a word that has a meaning by itself – CARE.’ That is how CARE was named. As far as we know, the only reward Alice Clark ever received was a sincere kiss from Linc.”
– Wallace Campbell, The History of CARE